Pete, known by the artistic pseudonym “Voodoo Bownz,” is a brand strategist and multi-disciplinary visual artist in the form of design, illustration, animation, typography, story writing and more. He is Owner / Executive Creative Director of Herø Projects and Owner / Executive Creative Director of Skeleton Agency. A graduate of New York’s School of Visual Arts, Pete quickly built a name for himself within the music industry by launching his business as a freshman and relentlessly attending shows to hand out business cards to the artists that performed. His perseverance has led him to create for prominent entities including IBM, (RED), Viacom/MTV, FX, Tony Awards, AT&T, Shaquille O'neal, Universal Music, Sony Music, Warner Music, NCAA, Live Nation, Heavy Metal Magazine, Hot Topic, Fall Out Boy, Machine Gun Kelly, Bad Bunny, A$AP Ferg, Monster Energy, NERVO, Bush, JaRule, Deadmau5, H.E.R., Lil Yachty, Afrojack, Iggy Pop, John Oates of Hall & Oates, Mike Shinoda of Linkin Park, and Rivers Cuomo of Weezer.