HOUSE OF BRAGI: THE SPRY OBSERVATIONS — Milk

“Power Up Your Pour!”

Didn’t your mother ever tell you to not cry over spilt milk! Well, unless it’s the new berry-flavored blue milk tie-in to the recently-released The Fantastic Four: First Steps from TruMoo.

A few days ago a pleasant PR agent at FINN Partners representing the farmer-owned brand of the Dairy Farmers of America (DFA), a national dairy cooperative owned by over 10,000 family dairy farmers, contacted me about a ”super” awesome new product she hoped to share. The carton samples arrived overnight via Fedex in a nice styrofoam cooler stuffed with ice packs.

Now the only blue milk I can ever recall is the azure-hued liquid Luke Skywalker and his Uncle Owen and Aunt Beru drank in the original Star Wars. However, this was something way cooler as it’s linked to Marvel’s First Family and comes marketed with four special edition drinking glasses that change colors to expose superhero art once the cold cow juice is poured into them.

Every week starting on July 18, milk lovers and superhero aficionados can claim one collectors drinking receptacle by uploading proof of their single qualifying milk purchase to MarvelMilk.com to receive that particular featured glass while supplies last. Hurry! They WON’T last!

TruMoo Fantastic Berry is a lowfat milk product currently stocked in dairy aisles at your friendly neighborhood grocery outlet or convenience store. Like something straight out of Reed Richards’ Baxter Building laboratory, these “Power Up Your Pour” glasses harness fantastic color-changing technology to make characters magically appear. Each glass features a different member of the mutated team, with the first two glasses available now, and two more each week.

Here’s the Full Collection Timeline:

I’ve never really been a huge milk drinker but when I cracked the seal and popped open the lid to pour myself a sample it was a rush of berry-scented heaven. The taste is very smooth, super fresh, and nowhere near as sweet as you’d think a sugar-infused dairy beverage might be.

"When we say 'Power Up Your Pour,' we mean it. These glasses literally come to life with every pour, creating the kind of wow-factor that turns ordinary milk moments into extraordinary memories," said Rachel Kyllo, Chief Marketing Officer of DFA. “Seeing your favorite Super Hero appear on the glass captures the same wonder and excitement Marvel brings to fans. Meanwhile, the milk in the glass delivers the essential calcium, protein, and vitamins growing superheroes need to build their own cosmic powers every day.” 

Hey, I don’t know about you but I kinda dig the wholesome old-fashionedness of this milky Marvel marketing tie-in that nicely meshes with the blockbuster movie’s retro-futuristic charm.

The TruMoo “Fantastic Berry” lowfat milk inspired by Marvel Studios’ The Fantastic Four: First Steps can also be purchased in half-gallons at Target and Walmart while supplies last through September 2025. For more info on this special offer and maps of where to locate TruMoo products in your area check out their official campaign website at MarvelMilk.com.

That’s all for this week, Gungnir Berserkers! May you forge many epic memories this weekend.