GUNGNIR Launches Retailer-First Assets Program with Deadweight, A 1,00

GUNGNIR BOOKS LAUNCHES 'ASSETS BY GUNGNIR, ' A NEW COLLECTIBLE PROGRAM FOR COMIC RETAILERS, WITH DEADWEIGHT AS INAUGURAL RELEASE, AVAILABLE AT THIRD EYE COMICS AS LAUNCH RETAIL PARTNER

LOS ANGELES, May 14, 2026 – GUNGNIR Books, the publishing house founded by bestselling author Matthew Medney, today announced the launch of Assets by GUNGNIR, a new retailer-first incentive program designed to transform graphic novels into high-value collectibles while driving demand directly into comic shops.

Assets by GUNGNIR is built to create true scarcity, elevate artist-driven covers, and give retailers priority access to exclusive product that cannot be replicated or reprinted.

The inaugural release is Deadweight, created with Bobby Lee, featuring an exclusive cover by Mario Foccillo, known globally for his work on Absolute Batman and widely regarded as one of the top cover artists working today. This is not another variant. It is a strictly limited collectible event.

GUNGNIR Books has selected Third Eye Comics, the multi-location specialty retailer based in Maryland and Virginia, as its launch retail partner. Third Eye will serve as one of the flagship destinations carrying the inaugural Deadweight release at launch.

Only 1,000 copies of this cover will ever exist. Once sold out, it will never be reprinted, reproduced, or revisited.

How Retailers Can Order

Retailers can acquire Assets editions through two paths:

1. Email Allfather@gungnirbooks.com and submit an order directly

2. Order through Macmillan via FAIRE or other distribution portals, then follow up via email to secure the limited edition issues

Orders for the Deadweight edition begin immediately and will remain open until sold out. Units are scheduled to ship to stores in early July.

Program Mechanics

• For every 3 graphic novels ordered, retailers receive 1 limited edition issue

• Each release includes a 24–36 page comic story pulled from the graphic novel

• Foiled covers and premium design, crafted by the GUNGNIR editorial team

• Compiled by New York Times bestselling editor Michael Braff

• Designed as a new entry point that deepens the story while functioning as a standalone collectible

Retailers will receive priority access to 70% of the total print run, ensuring stores remain the primary destination for these releases. The remaining 30% will be reserved for GUNGNIR’s direct platform as a premium add-on tied to graphic novel purchases.

A limited quantity of art prints featuring the cover will also be made available to retailers, reinforcing in-store engagement and sell-through.

The Model

Once a cover sells out, the clock starts on the next edition.

One year later, a new cover artist, a new collectible, and a new entry point into a GUNGNIR title are introduced.

No cover is ever repeated.
No run is ever expanded.
Each edition is numbered 1 to 1,000.

Statements

“We’re building a system where books aren’t just read, they’re owned, traded, and valued,” said Matthew Medney. “Assets by GUNGNIR is about creating real scarcity, real demand, and real moments for fans and retailers. When something is gone, it is gone. That matters.”

Steve Anderson, President and Co-Founder of Third Eye Comics, added, “Programs like this are exactly what specialty comic retail needs more of. Cutting-edge releases, top-tier artists, and a real focus on the in-store experience. That’s what drives discovery and keeps customers engaged. We’re excited to bring Deadweight to our shelves and to our community.”

The launch of Assets by GUNGNIR marks a major step forward in the company’s mission to merge storytelling with collectibility, building a model where publishing, fandom, and retail operate as one ecosystem.

For more information, visit www.gungnirbooks.com

or email allfather@gungnirbooks.com